Not sure whether to focus on SEO or run Google Ads?
This practical guide breaks down the difference between SEO and SEM in plain English, with real examples tailored for rural and regional business owners. Learn which strategy is better for your goals, your budget, and your timeline — and how to make your business more visible online, no matter your postcode.

Taking your rural business online doesn’t have to be complicated. This guide breaks down exactly how to launch a website that works for your regional business — no tech skills (or stress) required.

Think branding is just a logo? Think again. In this post, I break down what brand strategy really is, why your business needs it (especially if you're in a rural or regional area), and how it sets the foundation for a brand that actually works.

Relying on just a Facebook page? It might be time to level up. Here's why having a website is essential for regional businesses who want to grow beyond their postcode and build real credibility.

Still using a Canva logo? You’re not alone. But there are some key reasons it might be time to upgrade. Learn why your logo may not be unique, legally safe, or ready to grow with your business and what a proper brand identity really includes.

If you’re ready to sell online but don’t want the stress of managing a complex website, Shopify could be your new best friend. I use it to design powerful, affordable online stores that are easy for regional businesses to run—without the tech dramas.

Thinking about a new website? Here’s why I use Squarespace for regional businesses. It’s easy to use, affordable, and packed with built-in tools so you can manage your site without the tech headaches. Perfect for country brands that want to grow online without the technology headache.